In the business-to-business world, understanding who you're targeting helps you close more deals. Unlike B2C personas, B2B personas focus on companies, job roles, and purchasing behaviors within an organization. Understanding B2B PersonasA B2B customer persona is a strategic representation of your ideal business client based on real data and marke

From accounting and IT to marketing and HR, business services help streamline processes across all sectors.Understanding the types and value of business services can strengthen your operations. Understanding Business Services They are usually non-tangible and don’t involve producing a physical product, but they add operational strength. Common b